BBBS CIL

Phase 1: Full-Stack Web Redesign & Technical Migration The initial phase focused on transforming the agency’s online presence from an outdated legacy setup into a fast, accessible platform. I handled the backend technical logistics, including DNS architecture, secure domain routing, and data migration. To streamline donor conversion, I architected a minimal checkout flow integrating secure PayPal and Stripe payment gateways alongside user-optimised navigation blocks for core community programmes.

Phase 2: Content Strategy & Narrative Curation With the network infrastructure stable, I designed and populated new user pathways like "News & Stories" and "Match Activities." I curated localised copy—such as a St. Patrick’s Day Parade community recap—and configured a clean categorisation ecosystem using scannable excerpts and tags. This approach structuralised the site’s internal linking and ensured volunteers could easily track upcoming regional events.

Phase 3: Re-Engineering Digital Media Layouts Next, I focused on systemising the agency's promotional media to match the precise modern BBBS brand system. This involved designing high-contrast event graphics utilizing bold Electric Green (#00FC87) accents, rectangular grid constraints, and stark black structural fields. Complex multi-part regional graphics—such as the three separate dates for the 2026 Golf Fore! Kids’ Sake series—were compressed into a single, cohesive layout that immediately established visual hierarchy.

Phase 4: Typography and Print Material Optimisation The final phase translated the digital design language into physical print collateral. I engineered an official trifold brochure and fundraising flyers with strict typographic constraints, leveraging all-caps Steelfish headers for visual punctuation and clean Zilla Slab paragraph bodies. The designs integrated modernised community donation tiers and scannable QR codes, successfully bridging the physical-to-digital loop for in-person local campaigns.